Three patterns that show up often across ad accounts, storefronts and email flows, and how we approach fixing each one.
It is common to see an account raise daily budget on a campaign the dashboard calls a winner, without checking whether the attribution behind that number is reliable. We check the tracking before we touch the budget, not after.
A broken cart drawer or a payment option that silently fails does not appear in analytics as a bug, it appears as an abandoned cart. We test the full purchase path on real devices before assuming the traffic is the problem.
Many stores never move past the flows Klaviyo installs automatically. Rewriting the welcome, cart and post purchase sequences around the actual product and customer is usually the fastest revenue gain available in an account.
The audit looks at the same three places every time: paid media, storefront and retention. Most of the time the answer is not what the owner expected.
