Structure and setup
- Account and campaign architecture
- Audience and placement strategy
- Naming and tracking conventions
- Budget floors by market
Services
Everything between the ad click and the repeat purchase.
Four functions that work best sequenced together. You can hire them separately, most brands that do end up paying twice for the coordination.
Paid Media
Paid Media Management
Buying traffic is the easy part. The work is a testing structure that gives every decision a documented reason, so the account gets smarter each month instead of just older.
Creative testing
- Written hypothesis per creative
- Kill and scale thresholds set in advance
- Iteration on winning angles
- Format and hook diversity
Scaling and reporting
- Bid and cost cap strategy
- Retargeting structure
- Weekly reporting against unit economics
- Documented scale and kill decisions
CRO
Conversion Rate Optimization
A storefront that gets traffic but does not convert it is the most expensive kind of leak, because it wastes the money already spent to get the visitor there.
Product and offer
- Offer and bundle structure
- Above the fold hierarchy
- Objection handling in page order
- Review and proof placement
Cart and checkout
- Cart and drawer behaviour
- Post purchase upsell flow
- Mobile page weight and load time
- Cross device testing
Email & SMS
Email & SMS Marketing
Most stores run Klaviyo with the default templates left untouched. The flows that actually move revenue are the ones built around how the brand's customers really buy.
Core flows
- Welcome series
- Abandoned cart and checkout
- Post purchase and win back
- Browse abandonment
Campaigns and list health
- Segmented campaign calendar
- List growth and sign up forms
- Deliverability and sender reputation
- SMS integration where relevant
Strategy
Growth Strategy & Market Research
The offer and the audience it speaks to matter more than the platform it runs on. This is where both get defined before spend starts.
Research
- Competitor and native ad research
- Buyer persona definition
- Market and pricing research
- Localization for the target country
Positioning
- Offer and bundle design
- Messaging and angle development
- Launch and testing roadmap
- Channel prioritization
Commercials
How pricing works
Scoped before work starts
Scope and price are agreed in writing before anything begins. There is no open ended hourly billing.
Set by the size of the account
Pricing depends on ad spend, store complexity and how many flows or channels are in scope, not on a flat rate that ignores the work involved.
No hidden line items
What is included and what is not is written down before the engagement starts, so there is no surprise later.
Not sure which of these you actually need?
That is what the audit answers. Tell us where the brand is stuck and we will tell you which of these moves the number.